Partnering with OPPO and Amazing Malang, Uniga Malang Unpacks AI-Driven Digital Marketing Strategies

#Activity #news

Posted by : Asdos 2021
on : May 02, 2026

Author: Wirayuda

Editor: Irfani

The rapidly evolving digital era demands that students and business practitioners continuously adapt to cutting-edge technologies, including Artificial Intelligence (AI). Responding to this challenge, Universitas Gajayana (Uniga) Malang collaborated with OPPO and Amazing Malang to host a seminar titled "OPPO Goes To Campus with Amazing Malang."

Initiated by the Faculty of Economics and Business (FEB) at Uniga Malang, the vibrant event took place on Wednesday, April 29, 2026, at the Postgraduate Hall of Uniga Malang, starting at 10:00 AM WIB. The agenda was officially opened by the Vice Dean of the Faculty of Economics and Business. In his opening remarks, he emphasized that mastering AI is no longer optional, but an absolute necessity to remain competitive in both the job market and the business world.

Also in attendance was the Head of the Management Study Program, who expressed appreciation for this cross-sectoral collaborative initiative. The presence of representatives from OPPO and Amazing Malang added distinct value by bringing direct industry perspectives into the academic environment.

The seminar was designed to provide practical insights to participants regarding the utilization of AI within the digital marketing ecosystem. Key highlights discussed included:

Content Optimization: Leveraging AI-based tools to generate creative content efficiently.

Data-Driven Strategy formulation: Utilizing AI algorithms to understand consumer behavior and boost business performance.

Personal Branding: Building a strong personal image on social media with the assistance of smart technology.

"We want Uniga Malang students not to merely be spectators in the AI era, but to become key players who leverage technology to enhance their personal branding and business value," stated the Head of the Management Study Program, Dr. Yuni Kusuma Sari.

Beyond the seminar sessions, participants were also given the opportunity to explore OPPO's latest device technology designed to support digital productivity. Through this strategic collaboration, Universitas Gajayana Malang continues to reinforce its commitment to producing tech-savvy, job-ready graduates for the future.

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